LECTURER
ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK
PROFILE OF THE AUTHORS
NURUL AINA BINTI ZAINUDIN
62212119135
NURUL NATASYA ATIQAH BINTI SAFRI
62212119576
NATASHA ZULAIKHA BINTI NASARUDDIN
62212119594
This is our research study journey based on the "Mirror-Mirror Tell Us Does The Behavioural Intention Effect On The Brand Image Between Sales Promotion, Advertising And Hedonic Brand Image Through Social Media."
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Monday, 10 May 2021
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PROFILE
LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...
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We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through socia... -
Figure 1: Research Framework Research Hypothesis Hy1: There is an effect of social media advertising content on the consumer behavioral i... -
The purpose of The Behavioral Intention Effect on Brand Image research is to investigate and discuss how the brand product image can be...