Sunday, 9 May 2021

MAIN JOURNAL AS MAIN REFERENCE


We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through social media among consumers in Malaysia.

TITLE

The Behavioural Intention Effect on The Brand Image Between Sales Promotion and Advertising Through Social Media.

WHO THE WRITER 

Ridwan Adetunji Raji, Sabrina Rashid, Sobhi Ishak, 2019.

THE LINK TO THE SOURCE

https://www.emerald.com/insight/content/doi/10.1108/JRIM-01-2018-0004/full/html?skipTracking=true

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PROFILE

LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...

  • MAIN JOURNAL AS MAIN REFERENCE
    We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through socia...
  • RESEARCH MODEL/ DESIGN
      Figure 1: Research Framework Research Hypothesis  Hy1: There is an effect of social media advertising content on the consumer behavioral i...
  • BACKGROUND OF THE STUDY
         The purpose of The Behavioral Intention Effect on Brand Image research is to investigate and discuss how the brand product image can be...