We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through social media among consumers in Malaysia.
TITLE
The Behavioural Intention Effect on The Brand Image Between Sales Promotion and Advertising Through Social Media.
WHO THE WRITER
Ridwan Adetunji Raji, Sabrina Rashid, Sobhi Ishak, 2019.
THE LINK TO THE SOURCE
https://www.emerald.com/insight/content/doi/10.1108/JRIM-01-2018-0004/full/html?skipTracking=true
