Friday, 7 May 2021

RESEARCH QUESTIONS


Research Questions 
1. What is the effect of social media advertising content on the consumer behavioral intention of brand image?

2.What is the impact of social media sales promotion content on the consumer behavioral intention of brand image?

3.What is the relationship between hedonic brand image on the consumer behavioral intention of brand image?

Objectives of the Research
The primary of this study of what is the outcome of brand image on the behavioral intention of customers, when it comes to buying any branded product.

1. To examine the effect of social media advertising content on the consumer behavioral intention of brand image.

2. To observe the impact of social media sales promotion content on the consumer behavioral intention of brand image.

3. To investigate the relationship between hedonic brand image on the consumer behavioral intention of brand image.
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PROFILE

LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...

  • MAIN JOURNAL AS MAIN REFERENCE
    We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through socia...
  • RESEARCH MODEL/ DESIGN
      Figure 1: Research Framework Research Hypothesis  Hy1: There is an effect of social media advertising content on the consumer behavioral i...
  • BACKGROUND OF THE STUDY
         The purpose of The Behavioral Intention Effect on Brand Image research is to investigate and discuss how the brand product image can be...