Sunday, 2 May 2021

RESEARCH MODEL/ DESIGN

 

Figure 1: Research Framework


Research Hypothesis 

Hy1: There is an effect of social media advertising content on the consumer behavioral intention of brand image.

Hy2: There is an impact of social media sales promotion content on the consumer behavioral intention of brand image.

Hy3: There is a relationship between hedonic brand image on the consumer behavioral intention of brand image.

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PROFILE

LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...

  • MAIN JOURNAL AS MAIN REFERENCE
    We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through socia...
  • RESEARCH MODEL/ DESIGN
      Figure 1: Research Framework Research Hypothesis  Hy1: There is an effect of social media advertising content on the consumer behavioral i...
  • BACKGROUND OF THE STUDY
         The purpose of The Behavioral Intention Effect on Brand Image research is to investigate and discuss how the brand product image can be...