This is our research study journey based on the "Mirror-Mirror Tell Us Does The Behavioural Intention Effect On The Brand Image Between Sales Promotion, Advertising And Hedonic Brand Image Through Social Media."
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PROFILE
LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...
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Theory of planned behavior (TPB) postulated on the individual’s intention to perform the behavior (Ajzen I., 1991). -
Figure 1 shows structural model analysis Figure 2 shows the bootstrapping graph result -
Customers' availability and unlimited access to information is the primary threat and misunderstanding associated with social media. T...
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