This is our research study journey based on the "Mirror-Mirror Tell Us Does The Behavioural Intention Effect On The Brand Image Between Sales Promotion, Advertising And Hedonic Brand Image Through Social Media."
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PROFILE
LECTURER ASSOC. PROF DR. ILHAM SENTOSA ANWAR MALIK PROFILE OF THE AUTHORS NURUL AINA BINTI ZAINUDIN 62212119135 NURUL NATASYA ATIQAH BINTI S...
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We think that this research concept is interesting for us to determine whether behavioral intention really affects brand image through socia... -
Figure 1: Research Framework Research Hypothesis Hy1: There is an effect of social media advertising content on the consumer behavioral i... -
The purpose of The Behavioral Intention Effect on Brand Image research is to investigate and discuss how the brand product image can be...
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